Sociological Imagination - 636 Words

Occasionally everyone has suffered from depression, weather it was long term or short term. Feeling hopelessness, irritablity, or feeling anxious or â€Å"empty† these symptoms can greatly effect people’s daily routines. Suddenly, waking up in the morning, trying to fall asleep or simply interacting with other people becomes one of the most difficult challenges. Depression can be cause by many things such as financial issues, relationship problems, family problems or an individual just may not be happy. Although, if this person uses their social imagination it may be a little easier for them to cope with their depression. Looking at their problems in a more general perspective helps them realize they are not alone and these are daily problems†¦show more content†¦Work Cited https://mysociologicalimagination.wordpress.com/2009/01/11/turning-our-sociological-imagination-on/ https://www.nimh.nih.gov/health/topics/depression/index.shtml#part_145397 C. Wright Mills: TheShow MoreRelatedThe Sociological Imagination And Me Essay1343 Words   |  6 PagesThe Sociological Imagination and Me Charles Wright Mills was a writer, a researcher, a teacher, a scholar and a well known sociologist. He was the author of the 1959 book, The Sociological Imagination. This book was poorly received by the sociological community at first, but it is one of the most widely read sociological texts today. The Sociological Imagination and Mills’ other works have had an immense impact on sociology, as he influenced many other scholars and the â€Å"New Left† movement of theRead MoreSociological Imagination Essay703 Words   |  3 Pagesï » ¿ Tierra Hodge Dr. Ngeo Boon Lin Intro to Sociology October 1, 2014 Sociological Imagination What is sociological imagination? According to C. Wright Mills sociological imagination is the ability to see how individual experiences are connected to the larger society. Sociological perspective enables one to grasp connection to history and biography. History is the background and biography is the individual’s specific experiences. C.Wright Mills came up with the idea that in order for one to understandRead MoreC. Wright Millss Sociological Imagination1301 Words   |  6 PagesThe sociological imagination, a concept coined by C. Wright Mills, is defined as, â€Å"the awareness of the relationship between personal experience and wider society.† The sociological imagination is not an innate way of thinking, therefore its inverse is commonly referred to as the ordinary way of thinking. People who think ordinarily, do not make connections between what is happening in their own milieu and what is happening in the larger society they live within. The memoir of Michael P atrick MacDonaldRead MoreSociological Imagination By C. Wright Mills942 Words   |  4 PagesSociological imagination according to C. Wright Mills (1959) â€Å"enables its possessor to understand the larger historical scene in terms of its meaning for the inner life and the external career of a variety of individuals† (p.5) Mills in this book of The Sociological Imagination explains how society shapes the people. Mills wants people to be able to use sociological imagination to see things in a sociology point of view, so they can know the difference between personal troubles versus personal issuesRead MoreThe Sociological Imagination By C. Wright Mills Essay1970 Words   |  8 Pagesmay not be within our control, and it takes a toll on our lives. As a person experiences something that is out of their control, it is related back to social forces; this is what the sociological imagination is. C. Wright Mills, author of â€Å"The Sociological Imagination†, explains how the sociological imagination plays a part in human development, and how certain social forces affecting the lives of those who are constantly facing hardships. He explains that the problems that we face as human beingsRead MoreThe Sociological Imagination : C. Wright Mills1822 Words   |  8 PagesC. Wright Mills defines the sociological imagination as, â€Å"what they need, and what they feel they need, is a quality of mind that will help them to use information and to develop reason in order to achieve lucid summations of what is going on in the world and of what may be happening within themselves†. Mills also says that the sociological imagination enables us to grasp history and biography and the relations between the two within society. When I read Chapter One: The Promise from C. WrightRead MoreThe Sociological Imagination : C. Wright Mills907 Words   |  4 Pageslimited to their day to day life and personal experiences that are directly related to them, they cannot see the bigger picture. They do not yet know that the sociological imagination can set them free from this trap and as C. Wright Mills said, In many ways it is a terrible lesson; in many ways a magnificent one.. The sociological imagination is truly an incredible thing. Most people go through life indeed feeling trapped by the personal troubles that plague their lives and some never even considerRead MoreThe Sociological Imagination As Described By C. Wright Mills930 Words   |  4 PagesThe sociological imagination as described by C. Wright Mills is â€Å"the ability to understand the intersection between biography and history or interplay of self and the world.† (13) Mills also describes the sociological imagination by saying, â€Å"we have come to know every individual lives, from one generation to the next, in some society; that he lives out a biography, and that he lives out within some historical sequence. By the fact of his living he contributes, however minutely, to the shaping ofRead MoreSociological Imagination Coined By Sociologist C. Wright Mills1138 Words   |  5 PagesThroughout our lives we encounter numerous personal troubles, no matter big ones or trivial ones. H owever, one may seldom relate their problems in a sociological level rather often try to ascribe the blame to their personal wrongs. In this essay I would introduce the topic of sociological imagination coined by sociologist C. Wright Mills, describing how personal matters have all sorts of interwoven relationships with social issues. It is also important to realize that there are distinctions betweenRead MoreSociological Imagination And How Events Affect A Generation s Way Of Thinking1476 Words   |  6 PagesSociological Imagination The sociological imagination is an empathetic approach to understanding an individual by examining their biography (this includes all life experiences and upbringing) as well as the historical events that took place during their lifetime. (Basirico) It was developed by C. Right Mills. Sociological imagination explores how events in history affect a generation s way of thinking. It also takes into perspective the personal biography of an individual that exploits the interworking

Pride And Prejudice By Jane Austen - 2347 Words

1. Introductory information The book I chose to read and analyze is a classic novel called Pride and Prejudice by Jane Austen. This book is humorous in nature and is considered to fall into the genre category Comedy of Manners. Fundamentally, it is a study of human nature, personality defects, and societal missteps directed toward the audience of middle and upper-middle class readers. Jane Austen published Pride and Prejudice in 1813 during England’s Regency period. She published it anonymously with author being â€Å"A Lady† during a time writing wasn’t an accepted occupation for women. This book was written just after the Revolutionary wars in America and France, and written during the war of 1812 and the ongoing Napoleonic Wars. While†¦show more content†¦The basic story line and plot of Pride and Prejudice involves a year in the life of 20 year old Elizabeth Bennet. Because her family has a modest income and no brothers to entail their land to , Elizabeth and her sister’s comfortable lives are in jeopardy, making it necessary that they marry men with good livings. Mrs. Bennet is well aware of this and has made it her primary goal to marry off her daughters as soon as possible. This fervent goal of hers leads to some uncomfortable and even embarrassing behavior by Mrs. Bennet and ultimately her husband and youngest daughters as well. Elizabeth and her older sister Jane seem to be the most sensible and well mannered of the family. The eldest sister Jane has fallen in love with a wealthy, good natured, gentleman named Mr. Bingley. Elizabeth wants to see her sister happy, yet Mr. Darcy is determined that his friend not marry beneath him. This sets up the basic struggle between Elizabeth and Mr. Darcy who are continually being thrown together through circumstances. The awkwardness of their first meeting was spurred on by their unyielding personalities. His pride and her prejudice stood in the way of them underst anding each other. Some key themes woven though the pages of this

Strategic Management and Swot Analysis Free Essays

Contents: I. INTRODUCTION a. Brand Extension for L’OREAL II. We will write a custom essay sample on Strategic Management and Swot Analysis or any similar topic only for you Order Now LITERATURE REVIEW a. Ansoff Matrix b. SWOT Analysis c. BCG Matrix III. REFLECTIVE STATEMENT IV. REFERENCES Brand Extension for L’OREAL Brand extension takes place whenever a company wants to enter a new market by using the name of one of its existing brands, rather than using a new one. Especially the luxury sector takes advantage of its well-known brand names when it comes to launching new products into new markets (Kapferer, 2008, p. 295). The popularity of brand extension strategy is due to the belief that it leads to higher consumer trial than the use of a new brand name because of the awareness levels of the brand name being leveraged (Keller, 2003, p. 582). L’Oreal as a global brand is known for high quality cosmetic goods like make-up and hair care products for women, men and kids. Its mission â€Å"Beauty for all† connects with the company’s slogan â€Å"Because you’re worth it†, which is used in nearly every single L’Oreal advertisement. To identify all the different products of the brand’s portfolio they utilize the same logo for all of their goods by adapting to the specific field (L’Oreal homepage, 2012). Considering L’Oreal’s image of good appearance we decided to extend the brand by entering a new market with a new product. The diversification L’Oreal shoes should be placed in the customer products area with a target group of professional women. The leather shoes should be available for middle to high income consumers. Though the price is affordable for this group of customers the quality is still high. With this strategy we want to cover the needs of the existing customers and reach out for new potential clients. On one hand we intend to increase our sales and profits; on the other hand we use the good reputation of L’Oreal to get our new product connected to the values of the umbrella brand. To make sure that we created a new logo keeping the traditional L’Oreal letters with a reference to the shoe sector as shown in (image 1). Meanwhile, we forecast that L’Oreal shoes can strengthen the global brand in future. Image 1: Traditional L’Oreal letters mentioning the new sector Brief Literature Review Before putting theory into practice every company needs to consider its internal and external situation. In this part, three marketing theories will be applied to L’OREAL. These are: The Ansoff matrix, the SWOT analysis and the BCG matrix. Ansoff matrix is a model that helps firms to outline the range of marketing options open to them (Riley, 2012). L’Oreal shoes classified as a diversification was made according to the Ansoff matrix. A diversification is described as a new product for a new market. L’Oreal added shoes to its existing product range, left the skin and hair care market and entered the new footwear area. Image 2: Ansoff matrix With the SWOT Analysis we could discover our strengths and weaknesses, and identify both the opportunities and the threats for L’Oreal. In other words, as Renault stated â€Å"A SWOT is to reveal positive forces that work together and potential problems that need to be addressed or at least recognized†. Comparing the strengths to the weaknesses for L’Oreal shoes we have to mention that the variety of suppliers and the competitive quality price relation of the product overweight the missing expertise in the shoe sector. The opportunity of using the strong image of L’Oreal and the fact that there are no other middle price shoes in our own umbrella brand product range can be used to attract new customers. Taking into account that the economic situation has changed and people are not willing to spend as much as they did before the recession took place (Price, 2012). Using the BCG Matrix a company can recognize if a product is profitable or not. It can be helpful if a company has to decide whether investing additional resources in a certain product or services. There are four categories developed to the relative market share and market growth rate: star, cash cow, poor dog, question mark (Lu ; Zhao, 2006). A star is a product with a high market share and a high market growth rate. With this kind of product the company gains revenue. Therefore, a star can be used to support weaker sectors. These products with a low market growth rate and a low market share are called poor dogs. Cash cows are well-established with a high market share but as the market growth rate is low the company has to be aware of limited opportunities. Those limitations do not exist for question marks as they are located in high growth markets with a low market share. These unknown new products like L’oreal shoes do have the potential to establish and become stars or even cash cows. In future they could be able to promote weaker sectors and create a trade-off (Lu ; Zaho, 2006) ;;; I found another website to reference these two paragraphs From which website did you get this?! gt;;;; According to the Internet Center for Management and Business Administration (2012) the BSG matrix is limited. The different products in a company’s portfolio cannot be taken as independent; they are related to each other. This has to be taken into consideration when it comes to the question whether you keep or you eliminate a product. Reflective Statement To develop the topic we firstly did some research about the definition of brand extension and L’Oreal as a company. We discovered that creating a brand extension for L’Oreal is a difficult task as the umbrella brand already covers a lot of sectors in the beauty and care area. We thought about a product that would fit into the enterprise’s image of beauty and decided to choose shoes for middle-aged professional women. We looked into several marketing theories to support our decision such as the SWOT analysis, Ansoff matrix, and the BCG matrix. However, we discovered that The SWOT analysis is the most helpful theory for our research. Since L’OREAL shoes classified as diversification, the SWOT analysis helped us to discover our brand’s current strengths and weaknesses; as well as the potential opportunities and threats that we might find in the future. This made it easier for us to set our brand’s short term and long term goals. References: Collett, S. (1999). Business Planning, E-journal of SWOT Analysis, 33(29), 58. Retrieved November 05, 2012, from http://jr3tv3gd5w. search. serialssolutions. com/ Hussey, D. (1999). Strategic Change, E-journal of Igor Ansoff’s Continuing Contribution to Strategic Management, 8(7), 05. Retrieved November 06, 2012, from http://onlinelibrary. wiley. com/doi/10. 1002/(SICI)1099-1697(199911)8:7%3C375::AID-JSC462%3E3. 0. CO;2-U/pdf Kapferer, J. N. (2008). The New Strategic Brand Management: Advanced Insights and Strategic Thinking. London: Kogan Page. Keller, Kevin L. (2003). Strategic Brand Management. (2nd ed. ). Upper Saddle River, NJ: Prentice Hall. Lu, H. Zhao, L. (2006). INTEGRATING GIS AND BCG MODEL FOR MARKETING STRATEGIC PLANNING. 14(18), 02-04. Retrieved November 06, 2012, from http://iceb. nccu. edu. tw/proceedings/APDSI/2006/718-725. df Price, E. (2012). A reduction in European over-consumption will be undone by any Eurozone solution. Retrieved November 01, 2012, from http://blogs. lse. ac. uk/europpblog/2012/07/23/eurozone-over-consumption/ Riley, J. (2012). Ansoff Matrix. Retrieved November 07, 2012, from http://www. tutor2u. net/business/strategy/ansoff_matrix. htm Renault, V. (n. d. ). SWOT Analysis: Strengths, Weaknesses, Opportunities, and Threats. Re trieved November 08, 2012, from http://ctb. ku. edu/en/tablecontents/sub_section_main_1049. aspx How to cite Strategic Management and Swot Analysis, Papers